Beyond the Hood with Tractor Zoom

Jeff Oldham: Leading a Dealership Culture of Innovation

May 23, 2024
Jeff Oldham, CEO of Greenmark Equipment, is a veteran leader with experience at John Deere and Volvo Trucks. In this discussion, he shares valuable insights on building a strong company culture and hiring the right people. Jeff highlights the importance of leadership development and training, using DISC profiling to refine talent. He emphasizes fostering open debate to maintain alignment and encourages thoughtful inquiry among employees. Jeff also discusses how a dealership's physical space can influence culture and pride, showcasing his commitment to nurturing talent.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

From Parts Picker To CEO

  • Jeff describes his career path from picking parts at John Deere to leading Greenmark Equipment with 17 locations and 450+ employees.
  • He emphasizes how early hands-on roles taught him respect for detail, people, and the dealer-manufacturer relationship.
INSIGHT

Profile To Predict Performance

  • Jeff learned at Volvo that structured training plus profiling improved hiring and retention in sales roles.
  • He used DISC assessments to benchmark top performers and hire more predictably.
INSIGHT

Multipliers Revealed Blind Spots

  • Multipliers revealed Jeff's blind spots: good intentions can still diminish team capability.
  • Leaders must name strengths and create space for debate to multiply team intelligence.
Get the Snipd Podcast app to discover more snips from this episode
Get the app