Jeff MacDonald

Jeff MacDonald, Social Strategy Director at Mekanism and recognized by Business Insider as a leader in generative AI, dives into the transformative power of AI in marketing. He discusses how merging data with human creativity can enhance audience engagement. Jeff shares insights on innovative projects, including a live streaming event and an augmented reality filter. The conversation touches on the democratization of AI tools, ethical challenges, and the need for a balance between automation and human touch in creative processes.