Soul & Science: Fast Forward Your Marketing Mind #41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us
May 22, 2023
Jeff MacDonald, Social Strategy Director at Mekanism and recognized by Business Insider as a leader in generative AI, dives into the transformative power of AI in marketing. He discusses how merging data with human creativity can enhance audience engagement. Jeff shares insights on innovative projects, including a live streaming event and an augmented reality filter. The conversation touches on the democratization of AI tools, ethical challenges, and the need for a balance between automation and human touch in creative processes.
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Mekanism Innovation Wins
- The first-place innovation at Mekanism was a multi-month live stream for Zima, boosting Facebook algorithm favorability.
- Second place was a Snapchat AR filter showing cocktail recipes by measuring a glass, highlighting creative tech use.
AI Democratizes Creativity
- AI's current revolution is its mass democratization, making tools accessible to everyone.
- This parallels YouTube's effect on media, allowing anyone to create and share easily.
Use AI as a Conversational Partner
- Use AI conversationally by creating fake panel discussions to test ideas from multiple viewpoints.
- This approach enriches projects by simulating dynamic brainstorming and feedback.