Jeff Lunsford

In this discussion, Jeff Lunsford, CEO of Tealium and an expert in customer data, delves into how agentic AI will revolutionize digital interactions. He highlights the importance of real-time first-party data for AI models, emphasizing privacy and consent across channels. Lunsford explains the concept of agentic commerce, predicting a dramatic increase in digital engagements by 2030. He also discusses the need for businesses to build 'agentic front doors,' embedding governance and compliance into AI processes to ensure safe and effective transactions.