Eye On A.I. #297 Jeff Lunsford: How Agentic AI Will Redefine Every Digital Interaction
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Oct 30, 2025 In this discussion, Jeff Lunsford, CEO of Tealium and an expert in customer data, delves into how agentic AI will revolutionize digital interactions. He highlights the importance of real-time first-party data for AI models, emphasizing privacy and consent across channels. Lunsford explains the concept of agentic commerce, predicting a dramatic increase in digital engagements by 2030. He also discusses the need for businesses to build 'agentic front doors,' embedding governance and compliance into AI processes to ensure safe and effective transactions.
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Customer Data As The AI Context Engine
- Tealium turns machine event data into structured, labeled customer profiles for real-time use.
- That trusted, governed profile data is exactly what models need as context at inference time.
Enforce Consent Deterministically
- Enforce privacy and consent deterministically and propagate consent downstream in real time.
- Avoid probabilistic identity stitching when consent enforcement could cause regulatory violations.
Any Digital Event Can Feed Profiles
- Tealium ingests event-level data from virtually any digital source and resolves identity via a configurable key ring.
- That deterministic identity resolution powers real-time profiles used for personalization and AI inference.