Jeff Kreisler

Join Jeff Kreisler, a behavioral economist and co-author of Dollars and Sense, as he uncovers the emotional drivers behind financial decisions. He reveals how sales strategies exploit our biases, from the relativity principle to the JCPenney pricing experiment. Delve into the ethics of marketing nudges and learn effective techniques to manage spending. Jeff shares practical solutions like automatic transfers and visual savings tools to conquer financial pitfalls. Get ready to reshape your relationship with money!