Afford Anything The Psychology of Sales, Discounts and Deals [GREATEST HITS VAULT]
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Nov 28, 2025 Join Jeff Kreisler, a behavioral economist and co-author of Dollars and Sense, as he uncovers the emotional drivers behind financial decisions. He reveals how sales strategies exploit our biases, from the relativity principle to the JCPenney pricing experiment. Delve into the ethics of marketing nudges and learn effective techniques to manage spending. Jeff shares practical solutions like automatic transfers and visual savings tools to conquer financial pitfalls. Get ready to reshape your relationship with money!
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Why Sales Feel Like Wins
- Sale prices exploit relativity so discounts feel like wins and shortcut valuation.
- Jeff Kreisler explains we prefer comparing $60 to $100 over evaluating $60 on its own value.
The Pain Of Paying Matters
- The pain of paying makes spending feel like a loss and triggers caution.
- Modern payment tech numbs that pain, so purchases feel less real and increase spending.
Ownership Inflates Value
- Ownership inflates perceived value via the endowment effect and ties emotion to price.
- Jeff Kreisler notes we overvalue mugs, homes, and brands simply because we possess them.
