Jeff Collins

Jeff Collins, the head of advertising sales for Fox, shares insights into the network's success amid cable's decline. He highlights how a strategic focus on live sports and news has fueled impressive growth and advertiser interest. Collins explains the importance of upfronts and how Fox's diverse programming is attracting a wider audience, including independents. The conversation also touches on the NFL's cultural significance and upcoming major sports events, showcasing Fox's strong position in an evolving media landscape.