The Grill Room Why Fox Won’t Fade
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May 16, 2025 Jeff Collins, the head of advertising sales for Fox, shares insights into the network's success amid cable's decline. He highlights how a strategic focus on live sports and news has fueled impressive growth and advertiser interest. Collins explains the importance of upfronts and how Fox's diverse programming is attracting a wider audience, including independents. The conversation also touches on the NFL's cultural significance and upcoming major sports events, showcasing Fox's strong position in an evolving media landscape.
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Fox's Strategic Portfolio Success
- Fox strategically focused on live sports and news early on, avoiding costly streaming subscription wars.
- Its diverse portfolio including Tubi reaches varied audiences, fueling growth and advertiser demand.
Fox News' Growing Market Position
- Fox News ratings grew 27% despite cable declines, expanding its market position significantly.
- Advertisers now appreciate Fox's broad political audience, reaching more Democrats and independents than competitors.
Broadening Fox News Appeal
- Fox News evolved to attract wide political viewpoints, with programs featuring diverse opinions.
- Its mass audience drives top newsmakers to appear, strengthening relevance and ratings.