Jeff Brown

In this conversation, Jeff Brown, a seasoned photographer and business mentor, shares his journey from military photography to helping others thrive in the industry. He emphasizes the importance of branding beyond just visuals, urging photographers to specialize and understand their ideal clients. Jeff also discusses adapting to AI, advocating for its strategic use rather than viewing it as a threat. He highlights selling authentic experiences and the long-term value of human connection in photography, encouraging aspiring photographers to prioritize marketing and authenticity.