Headshot Photography with Rafal Wegiel Interview with Jeff Brown!
Jan 6, 2026
In this conversation, Jeff Brown, a seasoned photographer and business mentor, shares his journey from military photography to helping others thrive in the industry. He emphasizes the importance of branding beyond just visuals, urging photographers to specialize and understand their ideal clients. Jeff also discusses adapting to AI, advocating for its strategic use rather than viewing it as a threat. He highlights selling authentic experiences and the long-term value of human connection in photography, encouraging aspiring photographers to prioritize marketing and authenticity.
AI Snips
Chapters
Books
Transcript
Episode notes
From Fishing To Military To Business
- Jeff Brown got into photography from fly fishing sunsets then became a military photographer after joining the Royal Navy.
- He used military training and a £7,000 civilian training grant to study business, then built multiple six-figure photography businesses.
Build Brand, Not Just A Logo
- Build a full brand, not just a logo: colors, fonts, message, service and guarantees matter more than camera skill.
- Position your brand to deliver perceived value so clients will pay premium prices.
Specialize To Command Value
- Specialize rather than be a jack-of-all-trades to simplify marketing and attract clients willing to pay more.
- Match your niche messaging to either solution-driven commercial clients or emotion-driven consumer clients.
