Jackie MacMullan, a veteran sports journalist known for her narrative flair, joins Jeff Bennett, founder of ESPN Analytics, Rebecca Dyer from Genius Sports, and Brant Berglund from the NHL for a deep dive into the evolving landscape of sports storytelling. They discuss how data enhances narrative and fan engagement, the role of AI in transforming broadcasts, and the delicate balance of appealing to diverse audience knowledge levels. Expect insights into the future of storytelling, the importance of emotional connection, and new tools shaping the industry.
