SSAC The Role of the Storyteller in a Data and AI World
Sep 19, 2025
Jackie MacMullan, a veteran sports journalist known for her narrative flair, joins Jeff Bennett, founder of ESPN Analytics, Rebecca Dyer from Genius Sports, and Brant Berglund from the NHL for a deep dive into the evolving landscape of sports storytelling. They discuss how data enhances narrative and fan engagement, the role of AI in transforming broadcasts, and the delicate balance of appealing to diverse audience knowledge levels. Expect insights into the future of storytelling, the importance of emotional connection, and new tools shaping the industry.
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Wright Thompson’s Pat Riley Profile
- Jackie MacMullan described Wright Thompson's long Pat Riley profile as exemplary narrative reporting without data.
- She used it to contrast traditional reporting with modern data-driven storytelling in sports.
Childhood Baseball Secrets From SI
- Jeff Bennett remembered a Sports Illustrated “tricks of the trade” baseball piece that fascinated him as a kid.
- He tried applying those insider tips to gain an edge playing neighborhood baseball.
Travis Roy Coverage That Moved A Fan
- Brant Berglund shared a moving ESPN column on Travis Roy that hooked him on human-centered sports storytelling.
- The piece humanized athletes beyond box scores and made a lasting emotional impact.