Jeff Apel

In this engaging discussion, Jeff Apel, a principal at Wharton Capital Management with extensive experience in cattle trading, dives into the current surging beef prices. He explains how drought conditions, herd sizes, and consumer demand are reshaping the market landscape. Apel also reflects on his trading floor memories and shares insights on navigating modern cattle contracts. The conversation covers the beef supply chain's complexities and the rising popularity of plant-based alternatives, showcasing the beef market's resilience amid changing consumer preferences.