The Derivative

Beef Prices at All-Time Highs: Inside the Meat Markets with Jeff Apel of Wharton Capital

Jul 31, 2025
In this engaging discussion, Jeff Apel, a principal at Wharton Capital Management with extensive experience in cattle trading, dives into the current surging beef prices. He explains how drought conditions, herd sizes, and consumer demand are reshaping the market landscape. Apel also reflects on his trading floor memories and shares insights on navigating modern cattle contracts. The conversation covers the beef supply chain's complexities and the rising popularity of plant-based alternatives, showcasing the beef market's resilience amid changing consumer preferences.
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ANECDOTE

Cattle Pit Trading Memories

  • Jeff Apel recalls the creative, informal trading environment of the cattle pit.
  • He used all senses, like hearing market roars from other pits, to gain trading insights.
INSIGHT

Beef Prices at Record Highs

  • Beef retail prices are at or near all-time highs due to strong demand and low production.
  • Retailers keep prices high to maintain their margins amid supply constraints.
INSIGHT

High Prices Adjust Supply and Demand

  • The cure for high beef prices is high prices, encouraging more supply and reduced demand.
  • Futures prices often discount from record highs anticipating eventual market corrections.
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