Jeff Anderson

Jeff Anderson, founder of Agile by Design and a seasoned expert in the agile space, shares his journey through the complexities of agile transformations. He recounts the valuable lessons from his biggest missteps, emphasizing the need for situational empathy and direct communication between developers and users. Jeff discusses how adversity sparked his growth and innovation, and he outlines practical strategies for motivating teams through periods of change, highlighting the importance of co-creation and purpose in agile practices.