JD Whitlock

JD Whitlock, Chief Information Officer at Dayton Children's Hospital with nearly 30 years in healthcare IT, shares his insights on marketing to hospital CIOs. He discusses the importance of cross-functional teams in high-stakes IT decisions and emphasizes aligning with budget cycles. JD highlights how trusted relationships and clear communication can lead to successful technology partnerships. He also reveals common pitfalls vendors face, underscoring the need for tailored outreach and a strong value proposition when approaching healthcare organizations.