How to Market and Sell to a Hospital CIO with JD Whitlock, CIO Dayton Children's Hospital

If you are looking for a Healthcare CIO’s perspective on how they research, buy & want to be sold to this episode is for you!

We had the privilege of hosting JD Whitlock, Chief Information Officer at Dayton Children's Hospital, for an enlightening discussion on how healthcare IT decision-makers research, select, and want to be sold to. 

With almost 30 years of experience spanning roles from health system administration to his current post overseeing all aspects of technology at Dayton Children’s, JD brought invaluable perspective. He gave us an inside look at topics like:

• How cross-functional teams approach high-stakes IT investment decisions
• Best practices for aligning with annual budget planning cycles 
• The external resources and insights CIOs rely on during the vetting process
• Securing buy-in across both clinical and technical stakeholders
• Extremely common sales missteps that get providers off on the wrong foot

JD emphasized that establishing trusted relationships and mutually beneficial technology partnerships serve both healthcare organizations and vendor success over the long term.

This was a transparent, insightful session covering much ground on marketing and selling into complex health systems.  

You can connect with JD Whitlock on LinkedIn here to continue the conversation:

www.linkedin.com/in/jdwhitlock or Whit's End Consulting » HealthTech Product & Sales Strategy (whitsendconsulting.com)

We thank JD for his wisdom and guidance for the healthtech community.

Please reach out to me directly as well with any additional questions or suggested topics for Healthtech Marketing Show episodes this year! adam@healthlaunchpad.com