Jay Reno, the CEO and founder of Feather, a furniture subscription service, discusses the shift away from traditional furniture ownership. He shares insights about the rise of rental models catering to modern, mobile lifestyles and the environmental benefits they offer. Jay dives into the journey of creating a Minimum Viable Product, emphasizing customer feedback's role in refining the service. He also reflects on scaling a startup, hiring strategies, and how his role has evolved as Feather navigates its growth across various markets.