Jay Pattisall
Vice president and principal analyst at Forrester, where he conducts research on agency performance, advertising and marketing trends, and the intersection of AI and creativity.
Best podcasts with Jay Pattisall
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16 snips
Feb 29, 2024 • 24min
Will Digital Agencies Disappear?
Exploring the impact of AI on digital agencies and the changing landscape of specialized talent. Discussing the future of creative jobs in marketing and the evolution of marketing agencies in the age of AI. Highlighting the rising importance of AI in agency evaluations and the need for clients to inquire about AI implementation.
8 snips
Dec 16, 2024 • 34min
Episode 2: Omnicom+IPG, A Discussion With Forrester's Jay Pattisall
Jay Pattisall, a vice president and principal analyst at Forrester, shares insights into the impactful acquisition of IPG by Omnicom. He discusses the implications for agency brands, including challenges in talent retention and the evolving role of AI in advertising. The conversation also touches on industry trends like intelligent creativity and how agencies are adapting to incorporate technology for new revenue models. Predictions about future consolidations and the cultural fit of merging agencies add an intriguing layer to the discussion.
