Jay Lee

Senior Vice President of Product at the NBA, leading consumer product experience and product strategy for the NBA's digital portfolio.

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Nov 13, 2024 • 27min

NBA SVP of Product on How the NBA is Delivering an Excellent Digital Experience to Millions of Fans Worldwide | | Jay Lee | E244

Jay Lee, the Senior VP of Product at the NBA, shares insights from his journey and his role in transforming how fans engage with basketball. He discusses the challenging yet exciting mission of redesigning the NBA app to enhance global fan experience, including real-time scores and multi-language broadcasts. Jay dives into the innovative use of AI to create engaging narratives from game data, and he highlights the future of sports technology, including virtual reality features that redefine fandom for millions.

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