Jay Lee, the Senior VP of Product at the NBA, shares insights from his journey and his role in transforming how fans engage with basketball. He discusses the challenging yet exciting mission of redesigning the NBA app to enhance global fan experience, including real-time scores and multi-language broadcasts. Jay dives into the innovative use of AI to create engaging narratives from game data, and he highlights the future of sports technology, including virtual reality features that redefine fandom for millions.
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Early NBA Fandom
Jay Lee developed a love for basketball growing up in the Canary Islands.
He nurtured his fandom with weekly highlight shows and sports magazines.
insights INSIGHT
NBA's Next Gen Initiative
The NBA's "Next Gen Initiative" has focused on enhancing fan engagement through technology and game distribution.
This led to rebuilding the NBA app's platform, including streaming, cloud services, and API layers.
insights INSIGHT
Global Fan Engagement
The NBA has a global fanbase, with over a billion fans and a quarter of the league comprising international players.
The NBA aims to provide tailored experiences through its app and website for fans worldwide.
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In this episode, Carlos Gonzalez de Villaumbrosia interviews Jay Lee, SVP of Product at the NBA.
The National Basketball Association (NBA) is one of the world's most popular sports leagues, boasting over a billion fans globally. Founded in 1946, the NBA has evolved into a digital powerhouse, offering fans innovative ways to engage with the sport.
Jay leads consumer product experience and product strategy for the NBA's digital portfolio, including the NBA App, NBA.com, NBA ID membership, Fantasy and Gaming, and League Pass - the NBA's direct-to-consumer streaming subscription service available in over 220 countries worldwide.
In this episode, we'll explore the rationale behind redesigning the NBA app, how Jay and his team are leveraging cutting-edge technology to deliver an excellent fan experience, and the future of sports technology. We'll discuss features such as real-time scores, multi-language broadcasts, and offline viewing options designed for the 99% of fans who will never set foot in an NBA arena.
What you'll learn: - Jay's journey to becoming SVP of Product at the NBA and his insights on the league's digital transformation. - The challenges and strategies involved in creating a global, multi-platform sports app. - How to prioritize features and innovations in a fast-paced, fan-centric environment. - The future of sports technology, including virtual and shared reality experiences.
Key Takeaways👇: - Global Fan Engagement: Jay emphasizes the importance of catering to a diverse, international fanbase through personalized experiences and multi-language support. - Innovative Viewing Experiences: The NBA is pushing boundaries with features like AI-powered insights, multi-view options, and immersive technologies to bring fans closer to the game. - Data-Driven Product Development: Jay highlights the use of engagement metrics and user behavior analysis to guide product decisions and improvements.
The Product Podcast