Jay Dutta

Guest Jay Dutta, Global Head of UX at Deutsche Bank, shares his journey from typography to leading UX for massive audiences. He emphasizes the importance of empathy in design, arguing that meaningful experiences can be crafted by focusing on individual users within large-scale systems. Jay discusses the challenges of multilingual design and highlights the power of storytelling over one-size-fits-all personas. He also offers advice on navigating complex projects and using audiovisual media to connect with diverse audiences.