NN/G UX Podcast 54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)
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Oct 24, 2025 Guest Jay Dutta, Global Head of UX at Deutsche Bank, shares his journey from typography to leading UX for massive audiences. He emphasizes the importance of empathy in design, arguing that meaningful experiences can be crafted by focusing on individual users within large-scale systems. Jay discusses the challenges of multilingual design and highlights the power of storytelling over one-size-fits-all personas. He also offers advice on navigating complex projects and using audiovisual media to connect with diverse audiences.
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From Typography To Leading Teams
- Jay Dutta describes starting as a typographer and moving from print to digital, which led him to Europe and leadership roles.
- He learned management by being thrown into it early and building many teams across companies like Adobe and Flipkart.
Take The Messy Projects
- Do take on messy, broken projects instead of polishing already shiny things to make bigger impact.
- Use calculated risks, distinguish what you can control, and sell design to stakeholders to effect change.
Design Around One, Not The Average
- Designing for millions means designing around individual contexts rather than a mythical average user.
- Focus on 'designing for one' contexts and mental models to make large-scale products feel personal.