Jasper Knoben

CEO of Flywheel Southeast Asia and long-time e-commerce operator in Southeast Asia; formerly head of Lazada Vietnam and e-commerce lead for Philips APAC, and has led regional e-commerce enabler businesses through acquisitions and integrations.

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Jan 19, 2024 • 32min

E54: Jasper Knoben on ecommerce in Southeast Asia: past, present and future

In a lively discussion, Jasper Knoben, CEO of Flywheel Southeast Asia, shares his extensive expertise from his journey at Lazada and Philips. He explores the rise of platforms like TikTok Shop and live commerce, emphasizing innovative strategies for brand engagement. Jasper also dives into the impact of AI on e-commerce, discussing both generative and general AI applications. He offers insights on balancing centralization and localization for operational efficiency and outlines the future outlook for the industry, prioritizing sustainability in 2024.

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