E54: Jasper Knoben on ecommerce in Southeast Asia: past, present and future

In a candid conversation with Jasper Knoben, CEO of Flywheel Southeast Asia, we delved into the dynamic and evolving landscape of e-commerce in the region. With over a decade of experience, from his early days at Lazada Vietnam to leading Flywheel, Jasper brings a wealth of knowledge and insights about ecommerce in the region as he discusses the challenges and triumphs of navigating the e-commerce market in the region.    Tune into this latest episode, where we explored: the entry of Lazada, Shopee, and Amazon in the early days, shaping the market new ecommerce models like TikTok Shop and the rise of live commerce; the future of generative and general AI in the industry   Jasper also shares his vision for Flywheel and the strategic moves shaping the future of digital commerce in Southeast Asia. Tune in for a candid conversation that sheds light on the past, present, and future of the dynamic e-commerce landscape.   Featured materials:    The TikTokShop Playbook, Momentum Works  Ecommerce in SEA 2023, Momentum Works