Jason Wagenheim

Jason Wagenheim, North American CEO of Football Co. and a seasoned media executive, shares his insights on the evolving media landscape. He discusses the decline of traditional publishers and the urgent need for a shift toward creator-led video and social media. Jason highlights how the World Cup serves as a significant commercial opportunity for soccer in the U.S., and he explains strategies for engaging audiences through experiential content. The conversation reveals how soccer’s cultural rise is shaping modern storytelling and media business models.