The Rebooting Show The post-pageview media model
Dec 11, 2025
Jason Wagenheim, North American CEO of Football Co. and a seasoned media executive, shares his insights on the evolving media landscape. He discusses the decline of traditional publishers and the urgent need for a shift toward creator-led video and social media. Jason highlights how the World Cup serves as a significant commercial opportunity for soccer in the U.S., and he explains strategies for engaging audiences through experiential content. The conversation reveals how soccer’s cultural rise is shaping modern storytelling and media business models.
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Follow Audiences, Not Pageviews
- The decline of legacy magazine/web models repeated because brands failed to follow audiences to new platforms.
- Jason says publishers must be platform-agnostic and lean into where audiences migrate or risk being displaced.
Credibility Outlasts Formats
- Credibility and audience relationships are durable assets that survive format shifts and AI.
- Jason argues platforms change but trusted brands and fan relationships remain monetizable foundations.
Shift Revenue Off The Webpage
- Plan for webpage revenue to shrink and diversify into branded content, experiential, and merch now.
- Jason advises building CPV-guaranteed social content and growing experiential and merch to replace declining display revenue.