Jason Liebig

Brand historian, consultant, and archivist who advises brands on nostalgia-driven strategies and appears as an on-camera storyteller on history shows like The Food That Built America.

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Jan 5, 2026 • 36min

Why Nostalgia Sells Even For New Brands

Join brand historian Jason Liebig as he reveals the power of nostalgia in branding. He shares how familiar emotions can foster trust, making storytelling a more powerful tool than data. With insights into 'dopamine design,' Liebig discusses how visual elements can evoke joy and nostalgia. Discover how companies like Chewy are harnessing nostalgia in customer care, and learn practical tips for brands to evoke those warm feelings. From business cards to the revival of older ideas, this conversation is a treasure trove for brand founders.

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