Problem Solvers Why Nostalgia Sells Even For New Brands
Jan 5, 2026
Join brand historian Jason Liebig as he reveals the power of nostalgia in branding. He shares how familiar emotions can foster trust, making storytelling a more powerful tool than data. With insights into 'dopamine design,' Liebig discusses how visual elements can evoke joy and nostalgia. Discover how companies like Chewy are harnessing nostalgia in customer care, and learn practical tips for brands to evoke those warm feelings. From business cards to the revival of older ideas, this conversation is a treasure trove for brand founders.
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Nostalgia As A Strategic Tool
- Nostalgia is a tactical branding tool, not just retro styling.
- Jason Liebig calls it a way to hook emotions and make brands sticky.
Prioritize Storytelling Over Data
- Tell a story that makes customers adopt your brand into their personal story.
- Prioritize storytelling over raw data to build lasting brand fandom.
Dopamine Design Drives Emotional Recall
- Dopamine design is a form of nostalgia anchoring that uses bright, fluid visuals.
- It evokes adolescent joy through bulbous type, soft motion, and vivid colors.