Jason Cottrell

In this discussion, Jason Cottrell, CEO of Orium and new president of the MACH Alliance, shares insights on transforming enterprise AI from theory to practice. He emphasizes the power of composable architectures over monolithic solutions, highlighting a case study where a retailer achieved 5x growth in nine months. Jason argues that leveraging many specialized AI agents is more effective than relying on a single mega AI. He also delves into how brands can enhance customer experiences through personalized shopping assistants and direct chat-based commerce.