Agents of Scale How Orium’s AI Playbook Turned Complexity into 5x Growth
Nov 13, 2025
In this discussion, Jason Cottrell, CEO of Orium and new president of the MACH Alliance, shares insights on transforming enterprise AI from theory to practice. He emphasizes the power of composable architectures over monolithic solutions, highlighting a case study where a retailer achieved 5x growth in nine months. Jason argues that leveraging many specialized AI agents is more effective than relying on a single mega AI. He also delves into how brands can enhance customer experiences through personalized shopping assistants and direct chat-based commerce.
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Composable Is The Enterprise Reality
- Large enterprises run 20–40 systems, so a single monolith is unrealistic today.
- Composable architecture lets vendors specialize and interoperate for faster domain-specific innovation.
Nine-Month Composable Replatform
- Orium replatformed Harry Rosen in nine months to replace their core commerce systems.
- The result was almost 5x digital commerce growth and tighter omnichannel loyalty and in-store integration.
Build Many Specialist Agents
- Build many specialized agents instead of one monolithic agent for broad tasks.
- Compose these domain experts together to handle different jobs across the business.
