Sunny Hunt, a strategist at Convince & Convert, Jennifer Harmon, an expert strategist, and Jason Keath, also a strategist, dive into the evolving social media landscape. They discuss frustrations around misinformation and the need for better community guideline enforcement. The rise of internal creators within brands is highlighted as a key trend for authentic engagement. The trio shares insights on where social media leaders should focus their efforts, along with strategies to build trust and authenticity in an AI-driven world.