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Social Pros Podcast
A Social Pros Special: Looking At Q4 and 2025
Aug 30, 2024
Sunny Hunt, a strategist at Convince & Convert, Jennifer Harmon, an expert strategist, and Jason Keath, also a strategist, dive into the evolving social media landscape. They discuss frustrations around misinformation and the need for better community guideline enforcement. The rise of internal creators within brands is highlighted as a key trend for authentic engagement. The trio shares insights on where social media leaders should focus their efforts, along with strategies to build trust and authenticity in an AI-driven world.
43:27
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Quick takeaways
- Authenticity in content creation is crucial, with brands increasingly hiring internal creators to foster genuine connections with audiences.
- The social media landscape faces challenges like misinformation and community guideline enforcement, necessitating adaptive strategies for marketers to succeed.
Deep dives
The Importance of Trusting Your Instincts
Trusting one's gut feeling is emphasized as a vital aspect of decision-making in the social media landscape. It encourages professionals to cut through the minutiae and focus on serving their audience effectively. By leaning into their instincts, marketers can create genuine connections rather than getting bogged down in formalities and metrics. This focus on authenticity fosters a more meaningful engagement, ultimately benefiting both the audience and the brand.
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