Jasmine Dawson
Senior Vice President of Digital at BBC Studios leading digital transformation, fandom-first strategies, and creator-native initiatives like Creator in Residence and social-first sales.
Best podcasts with Jasmine Dawson
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Nov 26, 2025 • 28min
BBC STUDIOS + YOUTUBE A PARTNERSHIP CASE STUDY
Pedro Pina, a YouTube executive overseeing EMEA operations, teams up with Jasmine Dawson, SVP of Digital at BBC Studios, to discuss a groundbreaking partnership. They explore how YouTube amplifies global fandom and enhances traditional media, debunking myths about platform competition. Jasmine shares insights on turning BBC properties like Bluey and BBC Earth into fan-driven ecosystems. They emphasize the need for an audience-first approach, the value of creator collaboration, and the importance of experimentation in today's media landscape.
Jul 24, 2025 • 31min
OUR TOP PODCAST MOMENTS SO FAR
Anil Malhotra, founder at Bango, shares insights on the booming subscription economy, revealing how younger audiences now bundle payments across various services, not just entertainment. Jasmine Dawson, a senior executive at BBC Studios, discusses the shift from vanity metrics to deeper engagement through fandom-driven KPIs, emphasizing a creator mindset for legacy studios. Together, they explore the convergence of tech and content, tackling issues like discovery fatigue that affects audience retention in today’s rapidly changing media landscape.
