Professor Jane Green, Director of the Nuffield Politics Research Centre at Oxford University, discusses the significance of opinion polling in politics, trends in UK election polls since 2019, and interpreting polling data for smaller political parties. The episode explores the challenges of predicting election outcomes and the use of polls for decision-making by political parties.

Professor Jane Green discusses the categorization of target voters in UK elections like Mondeo Man and Worcester Woman, exploring how demographics and values influence voter behavior. The episode also delves into the impact of Brexit and COVID-19 on the 2019 general election, along with the role of leadership in shaping voter perception.