Jan van Musscher

Jan van Musscher, founder of coldagency.io, reveals his expertise in crafting cold emails that actually get replies. He discusses how to transition B2C strategies into B2B prospecting and shares the best practices for ensuring email deliverability in 2023. Jan emphasizes the importance of segmentation and personalized messaging to enhance response rates and offers insights into effective list-building techniques. Plus, he outlines a four-step approach to cold emailing that minimizes annoyance while boosting client engagement.