Practical Prospecting 44. Write Cold Emails that Get Replies with Jan van Musscher
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Oct 3, 2023 Jan van Musscher, founder of coldagency.io, reveals his expertise in crafting cold emails that actually get replies. He discusses how to transition B2C strategies into B2B prospecting and shares the best practices for ensuring email deliverability in 2023. Jan emphasizes the importance of segmentation and personalized messaging to enhance response rates and offers insights into effective list-building techniques. Plus, he outlines a four-step approach to cold emailing that minimizes annoyance while boosting client engagement.
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Jan's Transition from B2C to B2B
- Jan started in B2C lead generation and email marketing before switching to B2B cold email due to GDPR changes.
- He found cold email very effective early on with high meeting booked rates, which led him to build his agency.
Use Secondary Domains for Deliverability
- Use a secondary domain for sending cold emails, not your main domain, to protect reputation and deliverability.
- Keep sending volumes low per inbox and verify SPF, DMARC, and DKIM records for best deliverability.
Strategic List Building Process
- Start list building by identifying relevant accounts with geo, size, and technology fitting your ideal client.
- Use tools like Ocean.io for lookalike accounts and enrich contacts with Apollo or Sales Navigator for data accuracy.