Kim Bhasin, a Bloomberg journalist, explores the decline of Nike's cool factor and the missteps in its direct-to-consumer strategy. He reveals how Nike lost ground to emerging brands like Hoka and On. Entrepreneur Jamie Salter shares insights on resurrecting 'zombie brands' like Izod and Brook's Brothers. The conversation also touches on how branding reshapes consumer perceptions and the struggles of nostalgic companies facing modern challenges. The podcast dives deep into the evolution of consumer behavior in today's sneaker culture.

Kim Bhasin, a Bloomberg journalist focused on business, and Jamie Salter, a savvy entrepreneur known for revitalizing struggling brands, dive into the decline of Nike and its missteps in direct-to-consumer marketing. They explore how Nike's leadership changes and retail strategy backfired, opening doors for competitors. The conversation also touches on Salter's journey acquiring ‘zombie brands’ in the retail landscape. Finally, they dissect the implications of the DOJ's antitrust case against Visa and what it means for consumers.