James Lang

James Lang, Vice President of Marketplace at Ulta Beauty, discusses the launch of Ulta's invite-only third-party marketplace. He explains how Ulta avoided common pitfalls experienced by other retailers, allowing for a swift six-month build. Lang shares insights on managing unowned inventory, which helps expand product assortments without the hassle of holding stock. He emphasizes a curated approach to vetting brands and highlights how the marketplace enables Ulta to quickly adapt to beauty trends, ensuring they stay ahead in the competitive landscape.