James Kostrichan

James Kostrichan, a professional adventurer and founder of My Adventure Group, shares insights on transforming thrilling expeditions into corporate team-building experiences. He discusses the challenge of communicating the value of his unique programs, aimed at high-profile clients like Rolex and Ferrari. Marc helps him reimagine his offering to attract more customers by suggesting a tiered system that includes lower-commitment options. Their conversation explores the surprising mental shifts wilderness experiences can inspire in participants.