That Will Never Work #43: Did Marc just get Career Envy?
Mar 29, 2022
James Kostrichan, a professional adventurer and founder of My Adventure Group, shares insights on transforming thrilling expeditions into corporate team-building experiences. He discusses the challenge of communicating the value of his unique programs, aimed at high-profile clients like Rolex and Ferrari. Marc helps him reimagine his offering to attract more customers by suggesting a tiered system that includes lower-commitment options. Their conversation explores the surprising mental shifts wilderness experiences can inspire in participants.
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Epic Expeditions Built The Business
- James described extreme expeditions including a 62-day Tasman Sea kayak crossing and a 1,500km Antarctic journey.
- He used those adventures to launch My Adventure Group and speak to nearly half a million people.
Transformation Is Hard To Previsualize
- Marc and James agree the wilderness creates transformative, hard-to-explain personal change beyond physical skills.
- That transformative value is the core benefit companies struggle to perceive before participating.
Participants Often Need Forcing To Benefit
- James recounted a YPO group's feedback that most attendees wouldn't have chosen the experience themselves.
- Six of eight said they were glad they were forced to do it and found it the best thing they'd done.