Alan Versteeg, Global Chief Revenue Officer at Growth Matters International, and James Hickman, Director of Sales at Altron Digital Business, dive deep into revitalizing sales coaching in South Africa. They discuss the importance of investing in sales management for sustainable growth and the shifting landscape due to hybrid work models. Versteeg emphasizes the necessity for salespeople to adopt a professional mindset, while Hickman highlights the critical role of actionable insights. Together, they advocate for effective coaching and sales forecasting as keys to organizational success.