James Herscher

James Herscher, a Senior Editor known for his insights on marketing dynamics, dives into the transformative impact of AI on GroupM's restructuring. He discusses the looming threat of one-click campaign planning and its implications for agency jobs. The conversation highlights the shifting payment models in advertising, the need for simpler data insights, and the balance between automation and human expertise. As AI reshapes the industry, Herscher emphasizes the evolving landscape for new graduates and the future of marketing roles.

Anthony Vargas and James Herscher, both AdExchanger journalists with expertise in programmatic advertising, delve into the challenges digital media companies face in securing quality inventory amidst an influx of low-quality content. They explore the intricate definitions of 'premium' inventory and buyer preferences, emphasizing the effects of evolving technology. The duo also discusses Viant's strategic acquisition of Locker, highlighting its implications for data management and privacy compliance in a rapidly changing ad tech landscape.

James Herscher, an AdExchanger journalist with deep insights into the ad tech landscape, discusses the ramifications of The Trade Desk's recent earnings miss. He highlights how this event has rattled the digital marketing world and its impact on stock performance. The conversation also touches on the rivalry between major players like Amazon and Google, and the challenges facing platforms like Reddit due to algorithm changes. Herscher explores how companies are adapting to AI and data privacy concerns while striving for effective audience targeting.