James Herscher

Anthony Vargas and James Herscher, both AdExchanger journalists with expertise in programmatic advertising, delve into the challenges digital media companies face in securing quality inventory amidst an influx of low-quality content. They explore the intricate definitions of 'premium' inventory and buyer preferences, emphasizing the effects of evolving technology. The duo also discusses Viant's strategic acquisition of Locker, highlighting its implications for data management and privacy compliance in a rapidly changing ad tech landscape.

James Herscher, an AdExchanger journalist with deep insights into the ad tech landscape, discusses the ramifications of The Trade Desk's recent earnings miss. He highlights how this event has rattled the digital marketing world and its impact on stock performance. The conversation also touches on the rivalry between major players like Amazon and Google, and the challenges facing platforms like Reddit due to algorithm changes. Herscher explores how companies are adapting to AI and data privacy concerns while striving for effective audience targeting.