James Hercher

Guest Brian Wieser, a principal at Madison and Wall and a respected voice in advertising, discusses the significant impacts of U.S. tariffs on the ad industry. He highlights how supply chain disruptions are forcing advertisers to rethink spending strategies. Alongside him, James Hercher from AdExchanger delves into Publicis' acquisition of Lotame, revealing how this move aims to strengthen client-consumer relationships in a rapidly evolving market. Expect insights on navigating ad tech transformations and the implications of rising production costs.