James Helm
Personal injury attorney and marketing leader known for building the Top Dog brand and leading large-scale intake and advertising operations; speaks about brand versus performance marketing and scaling ad spend.
Top 3 podcasts with James Helm
Ranked by the Snipd community
Jan 8, 2026 • 24min
381. Lessons From Marketing at Scale with James Helm – PIMCON Keynote
James Helm, a personal injury attorney and marketing expert known for the Top Dog brand, dives deep into the complexities of scaling marketing efforts. He reveals how spending dynamics shift dramatically as budgets grow, highlighting the integration of brand and performance marketing. Helm shares insights on recognizing true brand demand, the importance of memorable trade names, and the impact of omnipresence in advertising. He emphasizes hiring creative thinkers over traditional managers to drive successful marketing initiatives.
Dec 22, 2023 • 54min
228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers
James Helm, CEO of TopDog Law, shares proven methods to transform intake staff into contract closers through targeted sales training and technology. Topics include selecting the right CRM technology, overcoming objections, ramping up an intake person for a call center, starting a new case and communicating with clients, strategies and frequency of follow-up in sales, improving the intake process, addressing common objections, and tips for client communication.
Dec 21, 2023 • 51min
227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
James Helm, CEO of TopDog Law, shares the secrets behind the explosive growth of his personal injury law firm. He discusses the power of creativity over big budgets in advertising, the importance of strategic alliances, and selecting the right marketing channels. James emphasizes the significance of tracking metrics and building win-win referral relationships. Get ready to learn from the current alpha dog of legal advertising!
