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James Griffiths
General Manager of Flywheel Alternative Data (formerly Essential Alternative Data), experienced in commercialising e-commerce and price & promo data products for equity research and alternative data use cases.
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May 26, 2025
• 43min
The Flywheel Episode
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James Griffiths, General Manager of Flywheel Alternative Data, shares insights on transforming corporate e-commerce data into valuable investment resources. He discusses the evolution of alternative data, emphasizing the shift from brand-focused datasets to investor applications. Griffiths highlights the importance of granular SKU data for hedge funds and the growing expectations from buy-side clients. He also touches on the cautious integration of generative AI in data processes and practical advice for new data vendors navigating this dynamic market.
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