The Flywheel Episode

In this episode I speak to James Griffiths, General Manager of Flywheel Alternative Data, a provider of e-commerce data.

In our conversation, James and I talk about the advantages and challenges of creating an alternative data provider from within a large established corporation, Flywheel’s development through time and changes in the alternative data space overall.

Separately, I will be in Hong Kong during the first week of June, so any interesting data providers there please do reach out. Also check out my appearance on the JP Morgan Making Sense podcast if you’re interested in hearing about my role at CFM and more of my views on alt data.

DISCLAIMER

This podcast is an edited recording of an interview with James Griffiths recorded in May 2025. The views and opinions expressed in this interview are those of James Griffiths and Mark Fleming-Williams and do not necessarily reflect the official policy or position of either CFM or any of its affiliates. The information provided herein is general information only and does not constitute investment or other advice. Any statements regarding market events, future events or other similar statements constitute only subjective views, are based upon expectations or beliefs, involve inherent risks and uncertainties and should therefore not be relied on. Future evidence and actual results could differ materially from those set forth, contemplated by or underlying these statements. In light of these risks and uncertainties, there can be no assurance that these statements are or will prove to be accurate or complete in any way.

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