James Buckley

Join James Buckley, a sales expert and content creator, Jed Mowerly, founder of Practical Prospecting, and Will Aiken, video technology innovator from Viddo, as they tackle the modern challenges of meeting bookings. They discuss innovative strategies for outreach, stressing the importance of personalization and adapting to shifting buyer behaviors post-COVID. Discover how AI tools can boost efficiency in prospecting and learn unique tactics for engaging potential clients via LinkedIn. Building trust and understanding competition are highlighted as keys to sales success.

James Buckley, a self-proclaimed phone expert and co-host of the Sell Better Podcast, shares invaluable insights on enhancing cold call success. He emphasizes matching your communication style to a prospect's personality, adopting a jovial tone for friendly profiles or a serious tone for more reserved ones. Buckley advises against lengthy emails, highlighting the importance of brevity and clarity. He also critiques over-reliance on AI, encouraging genuine and personalized outreach strategies to build trust and rapport.