Outbound Squad
10 ways the best teams are booking meetings right now
Mar 18, 2025
Join James Buckley, a sales expert and content creator, Jed Mowerly, founder of Practical Prospecting, and Will Aiken, video technology innovator from Viddo, as they tackle the modern challenges of meeting bookings. They discuss innovative strategies for outreach, stressing the importance of personalization and adapting to shifting buyer behaviors post-COVID. Discover how AI tools can boost efficiency in prospecting and learn unique tactics for engaging potential clients via LinkedIn. Building trust and understanding competition are highlighted as keys to sales success.
44:31
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Quick takeaways
- Sales teams must shift to a buyer-centric approach to overcome misunderstandings and improve engagement in cold outreach.
- Adapting to changes in the sales landscape post-COVID-19 requires refining outreach techniques to navigate longer sales cycles and increased decision-making complexity.
Deep dives
Understanding Buyer Disconnect
A significant percentage of B2B buyers feel misunderstood by sales representatives, which poses a challenge for successful outbound sales. The overwhelming number of marketing messages can make buyers feel inundated with irrelevant communications that focus on the seller's agenda rather than understanding their needs. This disconnect is contributing to decreased engagement, making it harder for sales teams to book meetings and connect meaningfully with prospects. As a result, sales strategies need to become more buyer-centric, emphasizing real understanding and connection during outreach.
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